The most important points in brief:

Success requires a fighting spirit—but not at any cost. Mario Brühlmann emphasizes the importance of fairness, respect, and an open culture of debate. Bullying, exclusion, and character assassination are taboo in business. Entrepreneurs should fight for what is right, but always remain humane. Defeats are part of the process and offer valuable learning opportunities. A healthy level of competition fosters innovation and team spirit, but interactions with competitors and employees must always be respectful. Those who fight for their goals but are also capable of losing grow from their experiences and remain credible.

5 Practical Tips:

· Promote an open culture of debate where problems are addressed honestly.

· Take an active stand against bullying and exclusion.

· Always treat competitors and colleagues with respect.

· Fight for what is right, not against others.

· Learn from defeats and use them for your personal growth.

What you’ll gain from this book:

Fight for your goals—but always with heart and fairness! This book shows you how to succeed in business with integrity and team spirit. Let yourself be inspired to practice true fair play!